From industry information
up to qualified sales conversations.
B2B Market Intelligence & Communication Strategy
A clear marketing framework for prioritizing awareness, thought leadership, or qualified lead generation.
We structure the multi-stage path from market presence to real customers – and thus make marketing expenditures transparent from a business perspective.
The Intelligence Series shows you,
what you should communicate.
IMP is developing the system,
that enables this communication.
TESTIMONIALS
Here's what our customers say
What could be achieved with so little information is truly impressive!
Client from the field of corporate communications
Our content specialist welcomes the outsourcing, as we can now deliver more content faster. It's amazing that AI can write such high-quality content!
Customer from the area
Market Communications
We highly value IMP as a partner for media planning and its implementation – they provide advice with extensive industry expertise, speed and are on the pulse of online developments.
customer in the function
Head of Marketing
Our values
Responsibility, reliability, transparency, honesty
All these values sound strange given the current state of society and the world. Yet they are the only reliable path and the ultimate currency. That's why Evonik has been working with us since 2003. This is no coincidence. Evonik is our most trusted partner and an example of how even large companies value these things.
SERVICES
Your challenge – Our solution
01
Strategic visibility
Challenge: Visibility in complex B2B markets often arises by chance and without clear prioritization.
Our approach: Analysis of market structure, regional differences (Europe, USA, APAC), specialist media ecosystems and competitive dynamics.
Result: A prioritized visibility architecture for relevant markets and target groups.
02
Market mechanics & decision logic
Challenge: Marketing is launched before it is clear how industrial purchasing decisions are actually made.
Our approach: Analysis of decision cycles, buying center structures, competitive dynamics and geopolitical influencing factors.
Result: A robust marketing framework for prioritizing awareness, thought leadership, or qualified lead generation.
03
Developing a demand architecture
Challenge: Many measures generate activity, but not structured demand.
Our approach: Definition of visibility strategy, trust mechanisms, content depth structure, lead qualification and budget prioritization.
Result: An operationally feasible system for predictable and qualified demand.
04
Content creation
Challenge: Internal teams have expertise, but not the capacity for continuous content production.
Our approach: Structured transformation of existing knowledge into technically sound content, AI-supported and editorially controlled.
Result: Increased visibility and clear signals for Qualified Lead Generation with reduced internal effort.
05
Operational implementation
Challenge: Implementation is often decoupled from the strategic framework.
Our approach: International media planning, editorial collaborations, digital campaigns, lead generation formats and performance reporting, consistently along the defined architecture.
Result: Measurable impact in European and international markets, resilient to geopolitical changes.
OUTCOME-ORIENTED MODELS
Our Outcome Kits are modular building blocks within a Demand architecture.
They address three objectives:
Awareness Engine
Demand Engine
Authority Engine
Each model is structurally defined, measurably designed, and operationally implementable.
WHY THIS APPROACH IS RELEVANT
The international economic order is changing.
Geopolitical tensions, regulatory differences, and budget constraints influence how demand is created and how it can be activated.
In this environment, isolated campaigns rarely work sustainably.
Structured demand systems, on the other hand, create:
Planning
transparency
Decision-making criteria
Regional adaptability
IMP helps companies to strategically realign their market activation – before external changes force them to do so.
Industry Focus
IMP has been working in technology- and knowledge-intensive markets for decades.
Our experience includes, among other things:
Chemistry & Specialty Chemicals
Chemistry · Catalysts · Crosslinkers · Silica · Coatings · Plastics · Oil & Gas · Feed Additives
Pharmaceuticals & Life Sciences
CDMO · Analytics · Laboratory · Healthcare · Nutrition
Industrial Production & Materials
Processing · Metalworking · Mining · Insulation · Packaging · Logistics
Mobility & High-Tech
Automotive · Aerospace · Defense · Electronics · Energy
Consumer goods & food
Food · Beverage · Personal Care
Construction & Architecture
Architecture · Special Materials
For industries not listed, please simply inquire.
INFO
Over 45 years of experience in
international B2B marketing
We have been working in international industrial markets for over 45 years.
What has changed is not the importance of media, but the risk of wrong priorities.
In complex B2B markets, inefficiencies usually arise not from a lack of activity, but from a lack of decision-making logic.
Awareness is being built, even though trust is lacking.
Leads are being generated even though the market is not yet prepared.
Therefore, we will not begin with channels, but with three questions:
Which market segment has strategic priority?
What role do regional differences play in Europe, the USA, or APAC?
When is awareness training useful and when is qualified lead generation the right approach?
We will only invest budget once this structure is clear.
Our difference:
We not only develop the demand logic, we implement it consistently.
For us, media is not an end in itself, but an instrument within a clearly defined market strategy.
Market information & demand logic
Industry-specific customer journey mapping
Regional differentiation (EU / North America / Asia-Pacific)
Competitive communication analysis
Identifying content that triggers purchase decisions
News hierarchy per target group segment
Content structure (awareness → authority → purchase intention)
Selection of the media ecosystem
Logic for lead qualification
Communication architecture
International media planning & placement
AI-supported content production, editorially supervised
Lead generation formats
Performance reporting based on SQL metrics
Implementation & Media Production
FAQ
Clear answers to your most important questions