TESTIMONIALS
Here's what our customers say
What could be achieved with so little information is truly impressive!
Client from the field of corporate communications
Our content specialist welcomes the outsourcing, as we can now deliver more content faster. It's amazing that AI can write such high-quality content!
Customer from the area
Market Communications
We highly value IMP as a partner for media planning and its implementation – they provide advice with extensive industry expertise, speed and are on the pulse of online developments.
customer in the function
Head of Marketing
SERVICES
Your challenge – Our solution
01
Initial situation
Your marketing budget is under pressure to deliver results and requires clear outcomes. However, short-term actions and a lack of planning make it difficult to measure success.
02
The problem behind it
Internally, there is often a lack of time for content creation, and sales or R&D are burdened with additional work. Their marketing activities remain reactive rather than strategic.
03
Our approach
Together we will create a structured media plan with clearly defined goals and KPIs. This makes successes measurable and transparent to management.
04
Content creation
We create high-quality, AI-powered specialist content based on your existing knowledge. This significantly reduces the effort required for sales and R&D while simultaneously generating greater visibility and qualified leads.
05
The result for you
We create high-quality, AI-powered specialist content based on your existing knowledge. This significantly reduces the effort required for sales and R&D while simultaneously generating greater visibility and qualified leads.
OUTCOME-ORIENTIERTE MODELLE
Unsere Outcome Kits sind modulare Bausteine innerhalb einer Demand-Architektur.
Sie adressieren drei Zielrichtungen:
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Awareness Engine
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Demand Engine
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Authority Engine
Jedes Modell ist strukturell definiert, messbar aufgebaut und operativ umsetzbar
WARUM DIESER ANSATZ RELEVANT IST
Die internationale Wirtschaftsordnung verändert sich.
Geopolitische Spannungen, regulatorische Unterschiede und Budgetrestriktionen beeinflussen, wie Nachfrage entsteht und wie sie aktiviert werden kann.
In diesem Umfeld funktionieren isolierte Kampagnen selten nachhaltig.
Strukturierte Nachfrage-Systeme hingegen schaffen:
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Planbarkeit
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Transparenz
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Entscheidungsgrundlagen
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Regionale Anpassungsfähigkeit
IMP unterstützt Unternehmen dabei, ihre Marktaktivierung strategisch neu auszurichten – bevor äußere Veränderungen dazu zwingen.
Branchen Fokus
IMP arbeitet seit Jahrzehnten in technologie- und wissensintensiven Märkten.
Unsere Erfahrung umfasst unter anderem:
Chemie & Spezialchemie
Chemie · Catalysts · Crosslinkers · Silica · Coatings · Plastics · Oil & Gas · Feed Additives
Pharma & Life Sciences
CDMO · Analytik · Labor · Healthcare · Nutrition
Industrielle Produktion & Materialien
Processing · Metalworking · Mining · Insulation · Packaging · Logistik
Mobilität & High-Tech
Automotive · Aerospace · Defense · Elektronik · Energie
Konsumgüter & Lebensmittel
Food · Beverage · Personal Care
Bau & Architektur
Architektur · Spezialmaterialien
Nicht aufgeführte Branchen bitte einfach anfragen.
INFO
Over 45 years of experience in
international B2B marketing
Since 1977, we've been delivering your messages precisely where your customers are. With strategic media planning, exclusive partnerships with leading international trade publications, and AI-powered content, we ensure your marketing is not only visible but measurably more successful.
As a strategic partner of established international trade publishers such as the American Chemical Society , WATTMedia , and BNP Media, we have access to valuable industry information and exclusive market data. We use these insights to optimize your media planning in a targeted and channel-independent manner. This ensures that your messages reach relevant decision-makers precisely, regardless of the channels we select together.
Our media planning is transparent and precisely tailored to your individual goals, so that you can optimally utilize your budgets and clearly demonstrate success to your management at any time.
In addition, our own AI specialists create scientifically sound, sales-relevant technical content. This significantly reduces the workload for your sales and R&D teams while simultaneously providing compelling, high-quality content that generates sustainably qualified leads.
The result: You position yourself as a leader in competence, measurably gain visibility, and deliver clear results that convince internally and make your marketing strategy permanently successful.
APPROACH
Our working methods
Our AI-supported content creation and tailored media planning transform your expertise directly into strong visibility and high-quality leads – without additional effort for sales or R&D.
ADVANTAGES
What are our advantages?
Advantage
Advertise your company, products, or services here.
Advantage
Advertise your company, products, or services here.
Advantage
Advertise your company, products, or services here.
FAQ
Clear answers to your most important questions