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Industrial demand architecture
for complex B2B markets

Systematic generation of high-quality leads, visibility and measurable impact — beyond classic media services.

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SERVICES

Your challenge – Our solution

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01

AI in Analytical Chemistry

This white paper maps where AI is genuinely transforming analytical workflows, where adoption remains in the pilot
phase, and what the barriers to broader deployment look like in practice. It addresses the full spectrum of analytical
science — from method development and spectral interpretation to stability data analysis, impurity profiling, and
real-time release testing. It also examines the significant communication gap between analytical technology
vendors and the scientific audiences they are trying to reach.

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02

AI in Process Chemistry

This white paper cuts through the noise. It maps where AI genuinely improves experimental efficiency, identifies
the structural barriers that limit broader adoption, and draws practical conclusions for R&D; organisations
navigating investment decisions. Crucially, it also addresses a challenge that receives far too little attention: how
companies in this space should communicate about these technologies — to partners, clients, and the market.

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03

Automation in Chemical R&D

Laboratory automation in chemical R&D is approaching an inflection point. The technology is mature enough todeliver transformative value across a broad range of applications. The organisations that will lead the next decadeof chemical R&D productivity will be those that invest now — not just in hardware, but in the workflow redesign,data infrastructure, and scientific culture change that makes automation valuable.

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04

Future of CDMO Selection

Industry surveys and market analyses suggest that a majority of pharmaceutical companies have reconsidered at
least one CDMO partnership in recent years as outsourcing strategies evolve. At the same time, the number of
evaluation criteria applied in CDMO selection has expanded significantly compared to five years ago, reflecting
growing concerns around supply chain resilience, regulatory risk, and technological capability.

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05

The Global Petfood Industry

The petfood industry is no longer a niche category defined by commodity kibble and canned meat. It is a global consumer goods and life sciences sector, valued in excess of $130 billion, growing faster than most food categories, and increasingly defined by the same forces shaping premium human nutrition: personalisation, preventive health, ingredient transparency, and digital commerce.

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06

Navigating the Global Packaging Industry

This white paper addresses the full packaging value chain — from material converters and flexible packaging producers to integrated processing and packaging machinery providers — across the segments and geographies where change is most acute. It identifies where market dynamics, regulatory pressure, and buyer behaviour are shifting fastest, and what the implications are for companies competing across this landscape.

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07

The Road Ahead: Global Automotive

This paper covers the full landscape: the state of the industry, the EV race and who is winning it, Chinese competitive dominance, the transformative role of AI across the value chain, the environmental reality of both ICE and electric technologies, the extraordinary acoustic and quality-of-life transformation an all-EV urban environment would represent, the second life of the battery, the structural risk to the US industry, the challenges in emerging markets, and what it all means for the B2B ecosystem that serves automotive manufacturers and suppliers globally.

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08

The Chemical Industry at a Crossroads

This paper does not diagnose doom. It diagnoses reality — and then points toward a credible way forward. The path requires political courage, industrial boldness, and a fundamental reform of how Europe thinks about competitiveness, regulation, and the relationship between environmental ambition and industrial survival. It also requires companies to communicate more boldly, adopt AI more decisively, and make their case to governments with the same clarity and evidence they apply to their technical processes.

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09

The AI Inflection

This paper provides a fact-grounded account of the three-year AI acceleration — its key milestones, its industrial implications, and its consequences for specific professional segments. It examines the practical reality of agentic AI and the legal terrain that is still being defined. It confronts the workforce disruption evidence directly, without either catastrophising or minimising. It addresses the crisis in education with the urgency it deserves. It raises the question of organisational responsibility — including the specific responsibility of professional bodies like the GDCh, VCI, and ACS. And it attempts to answer the question that underlies all of these: are we, collectively, calibrating our response correctly, or are we either too frightened or not frightened enough?

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TESTIMONIALS

Here's what our customers say

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What could be achieved with so little information is truly impressive!

Client from the field of corporate communications

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Our content specialist welcomes the outsourcing, as we can now deliver more content faster. It's amazing that AI can write such high-quality content!

Customer from the area

Market Communications

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We highly value IMP as a partner for media planning and its implementation – they provide advice with extensive industry expertise, speed and are on the pulse of online developments.

customer in the function

Head of Marketing

SERVICES

Your challenge – Our solution

01

Initial situation

Your marketing budget is under pressure to deliver results and requires clear outcomes. However, short-term actions and a lack of planning make it difficult to measure success.

02

The problem behind it

Internally, there is often a lack of time for content creation, and sales or R&D are burdened with additional work. Their marketing activities remain reactive rather than strategic.

03

Our approach

Together we will create a structured media plan with clearly defined goals and KPIs. This makes successes measurable and transparent to management.

04

Content creation

We create high-quality, AI-powered specialist content based on your existing knowledge. This significantly reduces the effort required for sales and R&D while simultaneously generating greater visibility and qualified leads.

05

The result for you

We create high-quality, AI-powered specialist content based on your existing knowledge. This significantly reduces the effort required for sales and R&D while simultaneously generating greater visibility and qualified leads.

OUTCOME-ORIENTIERTE MODELLE

Unsere Outcome Kits sind modulare Bausteine innerhalb einer Demand-Architektur.

Sie adressieren drei Zielrichtungen:

  • Awareness Engine

  • Demand Engine

  • Authority Engine

Jedes Modell ist strukturell definiert, messbar aufgebaut und operativ umsetzbar

WARUM DIESER ANSATZ RELEVANT IST

Die internationale Wirtschaftsordnung verändert sich.

Geopolitische Spannungen, regulatorische Unterschiede und Budgetrestriktionen beeinflussen, wie Nachfrage entsteht und wie sie aktiviert werden kann.

In diesem Umfeld funktionieren isolierte Kampagnen selten nachhaltig.

Strukturierte Nachfrage-Systeme hingegen schaffen:

  • Planbarkeit

  • Transparenz

  • Entscheidungsgrundlagen

  • Regionale Anpassungsfähigkeit

IMP unterstützt Unternehmen dabei, ihre Marktaktivierung strategisch neu auszurichten – bevor äußere Veränderungen dazu zwingen.

Branchen Fokus

IMP arbeitet seit Jahrzehnten in technologie- und wissensintensiven Märkten.

Unsere Erfahrung umfasst unter anderem:

Chemie & Spezialchemie

Chemie · Catalysts · Crosslinkers · Silica · Coatings · Plastics · Oil & Gas · Feed Additives

Pharma & Life Sciences

CDMO · Analytik · Labor · Healthcare · Nutrition

Industrielle Produktion & Materialien

Processing · Metalworking · Mining · Insulation · Packaging · Logistik

Mobilität & High-Tech

Automotive · Aerospace · Defense · Elektronik · Energie

Konsumgüter & Lebensmittel

Food · Beverage · Personal Care

Bau & Architektur

Architektur · Spezialmaterialien

Nicht aufgeführte Branchen bitte einfach anfragen. 

INFO

Over 45 years of experience in

international B2B marketing

Since 1977, we've been delivering your messages precisely where your customers are. With strategic media planning, exclusive partnerships with leading international trade publications, and AI-powered content, we ensure your marketing is not only visible but measurably more successful.

As a strategic partner of established international trade publishers such as the American Chemical Society , WATTMedia , and BNP Media, we have access to valuable industry information and exclusive market data. We use these insights to optimize your media planning in a targeted and channel-independent manner. This ensures that your messages reach relevant decision-makers precisely, regardless of the channels we select together.

Our media planning is transparent and precisely tailored to your individual goals, so that you can optimally utilize your budgets and clearly demonstrate success to your management at any time.

In addition, our own AI specialists create scientifically sound, sales-relevant technical content. This significantly reduces the workload for your sales and R&D teams while simultaneously providing compelling, high-quality content that generates sustainably qualified leads.

The result: You position yourself as a leader in competence, measurably gain visibility, and deliver clear results that convince internally and make your marketing strategy permanently successful.

FAQ

Clear answers to your most important questions

Frequently asked questions

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